Game Film
One play a month. First Tuesday. Each issue takes one framework from 40 years of winning deals and running sales orgs, and shows you how to run it Monday morning. No theory.
If an issue isn’t worth 5 minutes of your time, I won’t send it.
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The plays so far
Why4 · DiscoveryFear Sells
Pain gets meetings. Fear gets budgets. How to surface Fear responsibly, keep it on the customer’s business, and defeat Do Nothing.
Read the play → Pipeline · ForecastingYour CRM Is Lying to You and Everyone Knows It
Most pipelines are fiction. How qualification drives the questions that build a real close plan, and turn a forecast you cannot defend into one you can.
Read the play → Why4 · Why MeBuilding a Business Case That Survives the CFO
Your champion loves it. The CFO has never heard of you. The business case is what sells when you are not in the room, so write it for them.
Read the play →A new play lands the first Tuesday of every month.